The US Masters – 2010

I returned to the US Masters in Augusta, Georgia for my 2nd year following a successful project last year.

Now comfortable with the surroundings and a lot more freedom in and around the course, we again enjoyed an immensely successful tournament.

Again, the week and a half was phenomenal. The project itself was roughly 14-hour days; yes up at 5am to be there at 6 and finishing roughly 9 or 10pm. Now pretty stable with the previous years reflection, we were able to cash in on efficiencies and the ability to drive deeper analysis and insights.

With regards to the actual golf, a rollercoaster final day at Augusta saw Phil Mickelson capture his third Green Jacket, thus becoming the 2010 Masters Champion. The ‘04 and ’06 winner survived a wayward driver and at key moments through the back 9 produced a series stunning recovery shots. Birdies at 12, 13 and 15 edged the American comfortably clear of the overnight leader Lee Westwood. It was an incredible finish and a memory that will be remembered (the noise) for a long time to come.